Spring Cleansing Proposal
Definition
De-cluttering and spring cleaning are common activities after a TET. In a figurative sense, I may use this idea to convince people to "cleanse" themselves by being tested for HIV. Think of it as a preventative strategy to ensure a worry-free start to the new year.
Briefing Summary for the Client
Following the Lunar New Year festivities, our client wants to encourage HIV testing among high-risk people. Males in Vietnam are intended as readers, both as students and as labourers and sex workers. Our goal is to reduce the spread of HIV in the community by raising awareness and facilitating easier access to HIV prevention tools like PrEP and condoms.
